Anheuser-Busch InBev announced today that they’re acquiring another craft brewery. Seattle’s Elysian Brewing Co is their latest acquisition, making them the fourth craft acquisition in the past 5 years. While specifics of the deal weren’t disclosed, the terms of the deal include the Elysian Brewery as well as their four Seattle-area brew pubs.
Anheuser-Busch InBev was in the news most recently for their purchase of 10 Barrel Brewing, a popular Oregon brewery. The purchase of 10 Barrel seemed to cause quite a stir in the craft beer scene. To say that local 10 Barrel lovers were pissed off would be an understatement, as you can quickly see by checking out the 900+ comments they received when they shared the news on Facebook.
While the Elysian Brewing Facebook page hasn’t updated the news, their last post (referencing a friendly Super Bowl bet with Boston-area Harpoon Brewery) is already home to some angry backlash. We’re guessing that these Elysian fans won’t find the Budweiser ads as charming during this year’s big game.
Dick Cantwell of Elysian Brewing made this statement in the press release about the sale:
“Throughout our journey we’ve been focused on brewing a portfolio of both classic and groundbreaking beers and supporting innovation and camaraderie in the beer industry through collaboration and experimentation. By joining with Anheuser-Busch we’ll be able to take the next steps to bring that energy and commitment to a larger audience.”
Certainly this isn’t the last time a big name brewery will gobble up one of the smaller, craft breweries. It begs the question, will this change your opinion of Elysian beer? Or, assuming the product stays the same, do you really care? We’re curious what you think when these types of sales happen. Let us know in the comments below or on our Facebook page, what do these mergers and acquisitions mean to you, the beer drinker?